JOV is a Belgian rug brand specialising in bespoke, hand-tufted and hand-finished pieces developed in collaboration with international designers. Each design is made to order in Portugal using natural materials such as wool, silk, linen, mohair and lyocell. The brand focuses on customisation, offering flexibility in size, colour and material to suit a range of interior contexts.
Grounded in traditional craftsmanship and contemporary design thinking, JOV prioritises material integrity, texture and longevity over mass production. Its collections are defined by subtle patterning and refined surface detail, with each piece produced in close partnership with skilled artisans to ensure precision and quality throughout the making process.
