About est

Who Are We?

est living is a global design resource showcasing the best in architecture, interiors and products. We profile both leading and emerging architects and designers across the world while spotlighting those residing in Australia.

est scours the globe to unveil authentic design products available now – or forecasted for the future. est engages with a discerning global design audience across different digital platforms. est is a design authority, curating distinct and meaningful content to inspire exceptional living.


The est Difference

EDITORIALISATION OF CONTENT |  We take readers on an immersive journey through considered, bespoke and original content. Our stories are crafted with care and consideration, visual enticement and refreshing variety.

PURE-PLAY DIGITAL | As a digital publisher, audience insights lead our research. Our relationship with our audience is a pivotal determinant of performance. We utilise insights for concept development as well as being open, explorative and intuitive to how a story can be told across different platforms.

INSPIRATION KNOWS NO BOUNDS | We scour the globe for the most innovative, inspiring and design-forward products and projects. Your product belongs on both a local and international stage; showcased to the right designers and consumers.

ACTIVE CURATION | est invests the same level of commitment and care in composing a product launch as we do a project or designer interview. est’s loyalty to the right brands ensures the company you keep is contextual and holds substantial value.

PRODUCT IS AT OUR CORE | We put product front and centre in a way that no other Australian publisher does. We proudly explore the design story behind products and reiterate the importance of authentic design to our audience.


Miffy Coady
managing director

Sophie Lewis

With a degree in Professional Communication majoring in Journalism Sophie transitioned to a journalist at News Corp as well as a freelance writer. Sophie brings a fastidious eye for design detail and a passion for the written word. With an impressive portfolio, Sophie is adept at digital content creation and strategy. Her inherent instinct for exceptional design ensures est remains an authentic resource for a global audience, leading an extensive editorial team of 15 writers and contributors.

Mandy Loftus-hills
head of client partnerships


Jack Seedsman 
creative and concept designer


Jack has seen almost all realms of est living over his five years in the business, starting in products and assisting in social media and editorial, and now compiling our quarterly magazine. Jack leads our visual creative nature and always pushes the team to explore new and different concepts. Jack is returning to university in 2023 to complete his Master of Architecture.

Megan Rawson 
partnerships editor


Previously est living managing editor in 2019, Meg moved onto communications, marketing and PR roles at Alexander &Co and Architectus, all while writing as a senior contributor for and est magazine. With a degree in interior design from the Interior Design School of London and product experience in London studios Tom Dixon and Studio Toogood, Meg has an extensive folio of design knowledge globally and locally, making her the perfect candidate to return to est HQ in 2023 and manage est’s commercial content.

Brigitte Craig 
producer + product editor est magazine

Brigitte manages and leads the product library and has played a pivotal role in building the mega-resource that houses approximately 10,000 products, as well as the recent ‘est 3.0’ site evolution. She scours the globe for the best in product design, crafting edits of unique and compelling products across all est channels. Having completed a Bachelor of Arts (acting) before joining the est family in 2017, Brigitte enjoys being able to inject her creative flair into her work and est HQ.

Holly Beadle 
features writer

Holly joined the est editorial team as an intern in mid-2021 while in the final stages of her media and communications degree. From writing and illustrating picture books when she was in primary school, to acquiring a love for architecture and design as she got older, writing for est was a ‘best of both worlds’ kind of opportunity. Now as a full-time features writer, she gets to combine two of her biggest passions on a day-to-day basis.



Emerald Ford
marketing coordinator

After being a long-time follower of est, Emerald’s dream job was to combine architecture and graphic design and knew she wanted to work in publications. Unsure which creative path to take at university she fell into a Bachelor of Communications (Advertising). Emerald reached out to est in 2021 and has grown in her role jumping from sales and marketing. She is passionate about design history and mid-century furniture and architecture, always falling for a vintage chair or a classic Parisian apartment.

Deborah Robertson
client partnerships manager

Relocating from the UK to Australia with her family in 2008, Deb has worked with Miffy and Mandy for 14 years through KidSpot and, and joined est 2in 2020 with over 29 years of experience in sales and marketing, from managing sales teams to running her own business. She loves seeing brands come to life in the Product Library and is passionate about learning about the design industry.

Nicola Siddall
client partnerships manager

Originally from Manchester in the UK, Nicola made Melbourne her home 17 years ago. Her career journey began with selling off-plan apartments, later transitioning to working for Media Motive, the advertising arm of, representing in Australia. Spanning various sales and marketing roles in premium divisions, most recently, she played a key role in spearheading the launch of premium optical brands in Australia for De Rigo. Nicola’s expertise lies in driving business growth through strategic sales and marketing initiatives.

Chloe Rogerson 
sales coordinator

Chloe is a recent graduate with a Bachelor of Communications (Advertising), and has collaborated with some of Australia’s top creative minds on client projects. Her global travel experiences from lavish Portuguese villas to tranquil Japanese tea houses sparked a passion for architecture and design, leading her to est living. Chloe leverages her advertising expertise and creative insight to align clients with prime placements on est living’s platforms and supports them on their campaign journey.



Caroyn Kurul
finance controller

Carolyn has over 20 years of experience in providing financial accounting and advisory services. It was in Carolyn’s role as a Director of an East Melbourne accounting practice that she was first introduced to Miffy in 2013. They built a long-term business partnership which led Carolyn to then take on the role of Financial Controller for est in July 2022. As the Financial Controller, Carolyn ensures all compliance obligations are met, leads the budget preparation and deals with all the financial requirements needed to carry out the Company’s strategic plans.

Karen McCartney
editorial advisor

Well-regarded for her work in the world of interiors, architecture and design, Karen’s impressive resume spans print and digital media. Formerly the editor of Marie Claire lifestyle and Inside Out magazine, Karen is also a bestselling author; releasing Perfect Imperfect, The Alchemy of Things, Super House, and Iconic: Modern Australian Houses 1950- 2000. Working closely with est’s editorial team, Karen counsels on editorial strategy and direction across all of est’s digital platforms.

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