YSG Launches Egyptian-Inspired Rug Collection: REAL MAJIK

  • YSG founder and director Yasmine Ghoniem reveals ‘REAL MAJIK’; her striking 12-piece rug collection with long-term collaborators Tappeti.

    Yasmine Ghoniem has called on her nomadic childhood spent in Kuwait and her Egyptian heritage to translate the tones and textures of the vast Middle-Eastern landscape into 12 arresting rugs. Informed by Egypt’s deep-rooted pharaonic history and culture, each rug is aptly named after an ancient Egyptian god or goddess. From a sea of stars flickering across a sky to more recognisable Egyptian motifs like sarcophagi and cats, each design depicts a colourful narrative that evokes a sense of magic and intrigue. 

    Every piece within the hand-tufted collection can be customised in size and incorporates a mix of fibres, including art silk, hemp, Tibetan highland wool and nettle. 

    REAL MAJIK can be viewed by appointment at the Tappeti showroom at Unit 2, 23a Mars Road, Lane Cove, NSW. 

    YSG founder and director Yasmine Ghoniem.

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