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A unique design gallery with an eclectic selection of furniture, lighting and objects from around the world, CRITERIA privileges limited edition and atelier-based production; a judicious mix of established brands adds unexpected nuance.

Founder and creative director Rachael Fry studied at Parsons School of Design, New York, and her curatorial approach is anchored in a deep understanding of the me?tier. Installed in an historic late-19th century building and former hotel in the heart of the South Yarra shopping district, the elaborate Victorian Italianate exterior of CRITERIA gives way to a purposefully restrained interior, the better to showcase exclusive pieces imported from design capitals including Paris, New York, and Milan but also Antwerp, Gotland and Lisbon.

Arranged with an air of simplicity and elegance, the CRITERIA collection is a savvy melange of historic and contemporary works, all eminently collectible. At every turn, high craft is celebrated, beauty revered, longevity prized.

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