The new Ernest sofa designed by Jean-Marie Massaud and the new indoor Strata coffee table by designer Emmanuel Gallina.
The stand’s black exterior set the minimalist tone from entry. The interiors then unfolded as a multisensory experience drawing on diverse stylistic influences, weaving together Poliform fragrances and nostalgic textures with soothing, warm and natural colour palettes. Designed as a journey through the Poliform ‘lifestyle’, the stand’s spaces were framed by their architectural systems, spanned living, dining and kitchen, as well as a bedroom suite and wardrobe solutions. At the same time, the stand showcased the brand’s recent foray into outdoor furniture, emphasising a fluid connection between indoor and outdoor spaces.
Indicative of their breadth of offering, Poliform’s latest product releases were curated alongside bestsellers and range expansions. This was led by long-standing collaborator Jean-Marie Massaud, who designed the new Ernest sofa inspired by down cushions, deconstructed volumes, and modularity.
For this year’s Salone del Mobile.Milano, contemporary Italian furniture brand Poliform invited guests into their realm of refined living. The brand’s 1800-square-metre exhibition space, ‘Casa Poliform,’ redefined the essence of home while capturing the brand’s new narrative, underscored by collaborations with leading international designers Jean-Marie Massaud, Emmanuel Gallina and, for the first time, architect Stefano Belingardi Clusoni.
Produced in partnership with Poliform
The Ernest side tables in lacquer by Jean-Marie Massaud.
The range includes small, large, linear, and L-shaped sofas in textural fabrics that embody comfort, complemented by the Ernest side tables presented in glossy lacquer and silver travertine. The side tables follow the same design language, as both a modular coffee table or individual piece paired with the sofa. The French designer also introduced the Adrien collection of dining tables, characterised by their unique sculptural legs that were presented in striking matt metal.
Architect Stefano Belingardi Clusoni’s debut collaboration with Poliform, the Loai dining chair, was designed to reflect the convergence of architecture and product design. The low dining chair is a series of contrasts – a compact size with an extra-large seat, structurally solid with an exposed frame yet soft cushioning and an enveloping backrest. Designer Emmanuel Gallina also revealed an indoor counterpart to his outdoor Strata coffee table. It has organic-shaped marble, glass, and travertine tops in varying sizes and heights.
Through a series of cohesive, immersive environments led by Jean-Marie Massaud, ‘Casa Poliform’ epitomised the elegance synonymous with the Italian brand while signifying an exciting chapter of evolution.
The Loai dining chair designed by architect Stefano Belingardi Clusoni in his debut collaboration with Poliform.