Describing itself as “unconventional luxury suites”, G-Rough, located in the heart of Rome is a 5-star design hotel out to do something a little different. Originally built in the 17th century, the building was renovated in the late 19th century, and transformed to its current iteration by local designer Emanuele Garosci and entrepreneur Gabriele Salini. Together, the designers created an ambitious boutique hotel (just ten suites, to be exact), that works with the ultimate goal to “provide its customers with an unrepeatable stay”. This is driven in a large part by the suites themselves; no two are the same and they vary greatly in fitout, layout, furnishings and accessories as the space calls for.
Though many of the 10 suites have the building’s original wood-beam ceilings, patina walls, sloping wooden roofs and mosaic tiles, each has been granted an original style informed by the hotel’s “Made in Italy” concept. In homage to Italian design greats like Giò Ponti, Ico Parisi, Silvio Cavatorta, Venini and Seguso, each room acts as a micro-museum for art and design. Antique art and furniture are showcased along iconic Italian brands from the 1930s to 1950s, in an apartment setting. Some suites are spread out over two floors, many are equipped to fit a family of four and all feature their own annexed living room, adding space to stretch out and take in the surrounds.