With the year past the halfway mark, we’re certain we can’t be the only ones asking ‘where did all that time go?!’ Whether it’s the end of financial year madness, the winter solstice or simply the fact that it is now July and there are still more things on our ‘to do’ list than have actually be done, we at est are short on time and inspiration at the moment.
Lucky for us and all those feeling parched for design ideas that one of Australia’s biggest and best trade events, Life Instyle, kicks off in just a few weeks at Melbourne’s Royal Exhibition Building. The 15th edition of the event promises to be bigger and better than ever – just the thing for warming off those winter blues and kickstarting an idea or three. Featuring over 430 exhibitors from homewares to furniture to fashion, we’re looking forward to seeing what’s new from brands we love like Andrea & Joen and Hunter Lab while discovering plenty of new favourites in the process.
Adding to what is sure to be a packed three-day schedule, this year’s event offers further inspiration with a ‘Conversation Series’ to hear from some of the best and brightest in Australian product design and retail, including Lucy Given from Luc Design, Anna Ross from Kester Black and Lucy Glade-Wright from Hunting for George.
In celebrating their milestone birthday Life Instyle have taken their creative concept up a notch, enlisting stylist Claire Delmar to showcase the fine detail and design set to be on show during the event. Working from a brief that emphasised values like timeless, beauty, simple and essential, Claire has turned her eye for detail and dynamic to create a collection of images that conjure up feelings of warm, sophisticated spaces and considered furnishings and objects. In short, it’s just the type of refined style that the inspiration-starved crave.
Life InStyle Melbourne runs 3-6 August at the Royal Exhibition Building, Carlton. Tickets can be purchased here – see you there?
Claire says the importance beauty and simplicity over trends or fads was the guiding principle in her styling approach for the campaign. “As we aim for a life filled with quality over quantity, selecting products for the home is now more considered. We live fast-paced lives and desire products that are user-friendly in function, aesthetic to the eye and ones that can be rotated throughout our life, ageing gracefully. These ideas infiltrated my selection of furniture, accessories and soft furnishings for the campaign.”