DENFAIR 2019 Debrief

    • As the 5th Melbourne DENFAIR event wraps up it’s time to take stock as we share our exhibition highlights, favourite products and winning stands through the design lens of founder and director of CJH Studio; Cassie James-Herrick.

      Not to be missed on the Australian design calendar, DENFAIR 2019 was a celebration of style, creativity and innovation through design. In what was another jam-packed three days held at Melbourne’s Convention Centre over the 20th-22nd June, our team witnessed a showcase of progressive, thought-provoking and showstopping design.

      Attracting both local and international design talent across different disciplines, est teamed up with design insider; director at CJH Studio Cassie James-Herrick, to curate a collective discovery of DENFAIR 2019. Check out Cassie’s best in show from this year’s inspirational line-up below.

      The Wood Room

      Inspired by the simple but wonderful pleasure of bringing people together, The Bell Table did exactly that for both Cassie and the est team. A collaborative project, The Bell Table is handcrafted by The Wood Room using solid American Oak. Offering tactility and simplicity with a femininity that drew us in, we appreciated the traditional approach to crafting this old-worldly piece. The Wood Room’s stand didn’t go unnoticed either with its handcrafted aesthetic and wabi-sabi inspired fabric swathes draped overhead.

      The Wood Room Stand | DENFAIR 2019

      “Sweeping circular forms and considered timber grain directions and edge profile, makes this table a clear standout at the fair. A great example of an interior designer commission for a custom furniture piece with outstanding resolve.”


      – CJH director, Cassie James-Herrick


      As a contemporary Australian design brand by Cult Design, NAU is known for highlighting furniture, lighting and accessories by a collective of Australia’s boundary-pushing and spirited designers, given this, their stand was nothing short of innovative. As well as releasing their new augmented reality app and zone for guests to visualise new collections, NAU also presented new designs; including the Chameleon Table by Adam Goodrum.

      Named after its ability to cleverly adapt to its environment, Chameleon is an agile table that takes commercial configuration to new levels. Its range of features are a product of extensive engineering, offering limitless dimensional, typological and aesthetic table solutions with a singular design language. Seamless, the Chameleon is refined in its engineering, functional in design and versatile in form, ready to adapt to the dynamic world for which it was designed.

      Chameleon Table by Adam Goodrum x NAU

      NAU Exhibitor Stand | DENFAIR 2019

      Makiko Ryujin

      “Stunning objects, with incredible tactility and beauty”, explained Cassie of Makiko Ryujin’s exquisitely raw and earthy Shinki sculptural vessels. We couldn’t agree more. As a talented wood turner and photographer, Makiko’s vessels caught our attention with their rich symbolism and cultural reference from her Japanese heritage.

      King Living

      A clear est pick this year was King Living who joined forces with two of Australia’s most promising furniture designers; Tom Fereday and Charles Wilson. Unveiling the Luna Armchair (by Charles Wilson) and elegant ETO table range (by Tom Fereday) King Living’s CEO, Anna Carrabs explains “We are incredibly proud to be launching these two ingenious collaborations at Denfair. King Living constantly strives to produce innovative, design lead products in conjunction with pioneering Australian talent such as Charles and Tom.”

      Also designed by Tom Fereday, was the King Living stand at Denfair itself- the largest display King has presented to date. Providing a sanctuary for calm through the use of raised platforms, the stand created a feeling of immersiveness and independence from the rest of the fair. Each of the four themes represented invited guests into an intimate homely, space. “My favourite feature of the stand is that it can be viewed from the outside through a series of vignettes, or from inside by walking through and directly interacting with the products,” says Fereday.

      Luna Armchair (bottom left corner) by Charles Wilson | King Living Exhibitor Stand | DENFAIR 2019

      ETO Desk by Tom Fereday in Collaboration with King Living

      James Howe

      Equal parts beautiful and innovative, Sydney-based designer James Howe made us look twice with his minimalist approach to design- including the exhibition stand itself. At DENFAIR this year, Howe debuted his new Hubble Lamp which joined another crowd favourite; the Rushcutters Bench. The Hubble Lamp pairs solid rock maple with a handmade Limoges porcelain diffuser and captures Howe’s playful, minimalist aesthetic perfectly.

      James Howe Stand | DENFAIR 2019

      Halcyon Lake Exhibitor Stand | DENFAIR 2019

      Halcyon Lake

      An absolute stand out for both Cassie and our entire est team was Halcyon Lake’s latest ‘Amadi Collection’ which was revealed at DENFAIR this year. Consisting of richly textured hand-knotted rugs, inspired by an exploration of traditional African culture, each rug is hand-woven in the highlands of Afghanistan.

      Made up from over twenty made-to-order designs, each rug is constructed using complex visual compositions which highlight the quality and skill of traditional weaving techniques and the depth of history instilled into each piece. The collection is richly evocative of central Africa and crafted by hand using lustrous wool, we also loved the colour palette of earthy and indigo tones which reflect the collection’s African design narrative.

      Cosh Living

      Always a DENFAIR highlight for the est team, the Cosh Living stand didn’t disappoint. This year saw Cosh showcase their growing collection of local and global brands including the exciting return of DEDON to our Australian shores. Est was also honoured to moderate an insightful Q&A session on the stand during DENFAIR, which included an international lineup of creatives behind each of the influential brands, including furniture designer Monica Armani who’s sculptural, concrete-clad Tao Table for Tribu was a real highlight.

      Cosh Living Exhibitor Stand | Denfair 2019

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