Creating Global Icons for the Australian Outdoors

  • est living DENFAIR 2019 preview dedon cosh living 1 1 750x540

    The return of DEDON to Australia exclusively through Cosh Living highlights how the marriage of luxurious craftsmanship and innovation continue to define their world-class collections.

    Founded over 25 years ago, DEDON has established itself as a global leader in hand-craftsmanship and woven design. Working in close collaboration with creative leaders, DEDON have cemented their status as a pioneer of resort-style furniture. So it comes as little surprise to us that the original Australian specialists in outdoor living – Cosh Living – have now included DEDON in their exclusive range of brands.

    DEDON were the first to weave a synthetic, weatherproof fibre into luxury outdoor designs and become a globally-recognised outdoor living brand. Represented in more than 80 countries on six continents, they remain the only outdoor furniture brand that owns and controls its fibre and hand-woven furniture production.

    DEDON have also built their reputation by working closely with the world’s leading designers including Phillippe Stark, GamFratesi, Edward Berber, Jay Osgerby and Maison Objet Designer of the Year 2019 Sebastian Herkner.

    DEDON are big believers in enjoying unforgettable moments together outdoors. So much so, they traverse the planet to see how other people live well outdoors. If you see a dreamy image of an ocean outlook with DEDON in the fore, it’s guaranteed they’ve been there. In fact, their ‘Tour du Monde’ kicked off back in 2010 in Kenya’s Rift Valley and took DEDON most recently to the fishing village of Sayulita, Mexico.

    Cosh Living has been working alongside Australian architectural and interior design studios for the past decade, defined by their showcase of high-quality materials, craftsmanship and technique. Sharing a respect for innovation in a global design space, both DEDON and Cosh Living are obsessed with quality – be it in materials, craftsmanship and service.

    Cosh Living director Colin Kupke said the union was a natural fit, because DEDON is both complementary and very different to the other brands Cosh Living represent. “You could not dispute that DEDON is more widely know than any other outdoor brand in the world,” Colin said. “It cuts through to the architectural and design community here because of its elevated design.”

    “DEDON are very particular with what they present. It’s got to be high quality, the best of materials and a highly original design. That’s very much in keeping with what we showcase.”

     

    – Cosh Living director Colin Kupke

    Last month DEDON wowed crowds with their exhibit at this year’s Salone del Mobile in Milan. Designed by Danish-Italian designers GamFratesi and styled by Celine Parmentier, DEDON showcased under the theme of ‘Laboratory’. The booth was designed as an elaboration of the ‘farmhouse’ concept, creating a ‘place to study nature, get inspired and create’.

    Locally, DEDON will be one of four first-class brands represented by Cosh Living at DENFAIR Melbourne in June 2019. Colin said their expansive stand designed by Justin Hutchinson will be exceptional.

    View the full DEDON collection at Cosh Living, the est favourites here, or visit the Cosh Living stand at DENFAIR.

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