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Alex de Whitte

Alex de Witte is fascinated by the universal value of beauty and how to influence that. “It is fascinating to me how people have an overall communal perception of beauty. Like scientific studies have proven over the years, symmetry, repetition, balance and harmony with nature affect people’s idea of perfectness. As a designer it is my quest to try to influence the phenomenon of beauty being found in the beholder’s eye. I aim to play with general perception of beauty and to open up people’s minds in that process.”

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