About est

Inspired by first-hand industry experience and a passion for sharing the world’s most beautiful homes, products and design resources, Est was conceived as a digital ‘little black book’ for design enthusiasts across the world. We believe that your home is your sanctuary and we want to inspire and guide your design process through the principles of store, share, save and shop.

Miffy Coady

Managing Director and Co-Partner

Having built her career during the establishment years of the Australian online market, Miffy worked with numerous businesses in high growth periods including ninemsn.com.au and carpoint.com.au. As an Executive Board Member and the Commercial Director of Kidspot.com.au, Miffy was crucial in building the platform to its $48M acquisition. Prior to joining est, Miffy was the Commercial Director of NewsLifeMedia and managed a portfolio of websites with over $80M revenue.

miffy@estliving.com  or +61 408 358 324


Mandy Loftus-Hills

Client Partnerships Manager

With a strong understanding of digital consumer behaviour, trends and marketing, Mandy excels in partnering with SME businesses at the growth stage. She is also the unofficial CEO of est – ‘Chief Entertainment Officer’.



Sian MacPherson

Founder & Editor at Large