The Melbourne based luxury linen brand Hale Mercantile Co have asked their good friend Line Kay to shoot their new look book images in the photographer's Norway based home and have kindly shared them with us - to share with you.

In true Line Kay style the soft, dreamy vignettes will have you now dreaming of bed, or a day spent in doors baking, while you try to soldier on with the rest of your day. With the Hale Mercantile Co team preparing for their official launch into the European market in Paris this September, our style savvy friends across the seas will now have be able to envelop themselves in layers of Hale Mercantile Co goodness just like us.

Est-Magazine-Mercantile-Rose

Flocca Standard Pillowcase & Flocca Duvet Cover in Rosa. Pillowcase $69 and Queen Duvet Cover $550.

Est-Magazine-Mercantile-Napkin

Flocca Standard Pillowcase 50x 70cm in Rosa, $69.

Est-Magazine-Mercantile-Kitchen

Basix Tutto Towels, 43 x 80cm $32.

Est-Magazine-Mercantile-Table

Flocca Tablecloth & Basix Napkin in Ayrton. Napkin $22 and Tablecloth $239.

Est-Magazine-Mercantile-TableTop

Basix Napkin & Flocca Tablecloth in Ayrton, Napkin $22 & Tablecloth $239.

Est-Magazine-Mercantile

Flocca Standard Pillowcase in Ayrton, $69

Est-Magazine-Mercantie-Bed

Basix Bed Skirt & Flocca Duvet Cover, Flocca pillowcases and Flocca flat sheet in Ayrton. Standard Pillowcase $69, Queen Duvet Cover $550, Flat Sheet $395, Queen Bed Skirt $339.

Est-Magazine-Mercantile-Cushions

Flocca Euro & Standard Pillowcases in Nox & Ayrton, Gras, Rosa, $85 for Euro & $69 for standard.

Est-Magazine-Mercantile-Towel

Basix Tutto Towel in Tempest 43 x 80cm, $32.

PHOTOGRAPHY: Line Kay

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