While regular readers will notice our usual taste leans towards refined, timeless spaces, every now and again we see a concept so refreshingly playful we can’t help but begin scheming for our own creations. And that’s exactly what the NANAN patisserie designed by BUCK.STUDIO makes us feel – it’s just fun. With the name ‘Nanan’ meaning ’sweet meats’ in French, the design is certainly sweet, but it’s also joyful, pretty and sophisticated.

DESIGN BUCK.STUDIO | PHOTOGRAPHY PION Basia Kuligowska & Przemyslaw Nieciecki

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An award-winning Poland-based design studio, BUCK.STUDIO specialise in hospitality and retail interior design, often taking a comprehensive approach to the design process. In bringing the NANAN brand to life,  they developed a concept spanning the name and branding, interior design and execution, furniture and lighting design and all the visual ID.

As the speciality of the patisserie, the éclair has inspired the interior design and visual identity of NANAN, with the oval shape of the éclair reflected in the central island counter with a display that operates almost like a glass cabinet in a jeweller’s shop. The long oval form also allows for visitors to flow through the space or admire individual confectionary works as one might a bijou tray. Eclairs have also inspired the bespoke design of lamps and other details of the interior such as mirrors, door handles, coat hangers and veneer perforation.

As well as defining the central brand motifs, this comprehensive branding approach works to bring the different elements together to create a memorable experience. Individual elements that might seem intense on their own like the pink velvet walls or arched doorways come together as part of the bigger picture, while overall the interior aesthetic still fits a minimalist sensibility by highlighting one or two core elements (in this case, the musky pink hero colour and the velvet and brass details).

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Led by the soft blush-pink velvet walls the design evokes a dream-like ambience, aided by delicate details like the brass fixtures, custom lighting and arched doorways. We imagine the scent of freshly-baked cakes just adds to the dreamy style!

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