This once charmless post office building in Soho, New York,  has been reborn as a boutique hotel that we think will go straight to the top of the ‘must stay’ list when booking your next trip to the big apple. Conceived from real estate magnate and hotel tycoon Aby Rosen’s vision to create a hotel espousing ‘conscious hospitality’, 11 Howard boasts 221 boutique rooms designed by a process of collaboration thanks to creative director, Anda Andrei of Anda Andrei Design, and Danish multidisciplinary design studio Space Copenhagen.

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Above: The Howard Room

Exuding true Scandinavian charm, 11 Howard is designed for longevity in both style and utility. The collective vision of Rosen, Andrei and the Space Copenhagen team was to create a hotel that would surpass all trends and current fashions – and instead remain forever current and relevant throughout time.  “It’s not about being fashionable or trendy,” Andrei explains. “It’ll never feel dated.”

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Above: The Howard King Room

Positioned as a socially conscious hotel, 11 Howard has partnered with local business and nonprofit organisations Global Poverty Project and Conscious Commerce, amongst others, in bid to give back to the community in which is stands. Boasting a co-working space as well as facilitating collaborations for artists under the newly formed ’11H Collective’ banner, and not to mention the first US outpost of Copenhagen’s Oliver Gustav Studio, we believe this is one hotel thats worth paying the ridiculously low current Australian exchange rate for.

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Above: The Corner Studio featuring & Tradition Fly ArmchairSofa and oak tables from Space Copenhagen.

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Above:  The marble and brass bathroom stocked with toiletries by Grown Alchemist and Glossier.

The library and bar upstairs is furnished in pieces by Rick Owens, Vincenzo De Cotiis, and artwork by Hiroshi Sugimoto. The Swoon Easy Chair in burnt orange velvet by Space Copenhagen for Frederica at Great Dane Furniture.

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Above:  Mentored by artist Jeff Koons, students from the public art organisation, Groundswell collaborated with owner Aby Rosen to create a 150ft mural on the hotel’s exterior south wall.

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